Nikes Benefits Of Nike - 1790 Words

Nike is one of the world’s largest footwear athletic apparel manufacturer and supplier. Nike markets athletic wear, footwear, accessories and sports equipment for all types of sports and training. Nike started out named Blue Ribbon Sports Inc. and changed its name in 1971 to Nike. The famous company is headquartered in Beaverton, Oregon. Nike sells its products in all Nike belongs to the ‘apparel footwear and accessories’ industry, and is one of the leading company when it comes to profitability. In 2015, Nike’s global revenue was around 30.6 billion dollars. Nike focuses on invention of products for athletes to solve problems leading into the next generation. A few of Nike’s largest competitors are Under-armor, Adidas, and Reebok. This essay uses key financial ratios to measure Nike’s strength or weakness as a company, and ultimately decide if Nike is worth investing in. Our first important financial ratio is the current ratio. The current ratio measures a firms’ potential or ability to pay off it’s short term debts (or liabilities) with specifically it’s current assets. Short term liabilities are due within a year, which makes the current ratio extremely important. The ratio is both a liquidity ratio and an efficiency ratio. A company favors a higher current ratio because it shows the company can pay current debt payments with little hassle. If a company has a current ratio of 3, it means the company has 3x the current assets than current liabilities. But If a companyShow MoreRelatedNike s Brand Personality Image1163 Words   |  5 Pagesobjective is to convince potential athletic-wear consumers in Western Europe, China, and India that Nike is the premium brand for footwear, sports gear, and e-commerce. It will allow these individuals to feel satisfied that they are getting the highest-quality content from the most elite brand, and prompt them to make a purchase in store or online. Our creative strategy will involve highlighting Nike’s superior features, their associations with high-profile athletes, and their unique brand personalityRead MoreProject Risk Management At Ernst And Young Next Summer963 Words   |  4 Pageswill perform in this position and believe this topic relates most appropriately to the position. The title suggests that the article will be a higher-level analysis, something I was looking for when choosing an article. The article focused on the benefits of shifting the emphasis from IT governance to business change governance. This aids the PMO to see the full scope of all the risks involved in projects and portfolios. The article provided six classes for risks. These were technology risk, scheduleRead More Nike1698 Words   |  7 Pages SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market is beginning to buy more casualRead MoreCore Competencies And Sustainable Competitive Advantage1296 Words   |  6 PagesCore Competencies and Sustainable Competitive Advantage In terms of core competency, Nike 1) provides high quality durable items to its customers. As a leader in fitness clothing and accessories, Nike strives to be on the edge of the market by providing innovative ideas that improve customer satisfaction. Recognizing the importance of eco-friendly business 3) Nike promotes recycling to its customers and utilize recycling in its own manufacture of products. Lastly, this organization 4) completesRead More Nike- Huma Resources Essay1220 Words   |  5 PagesNorthwest is Nikes hometown but like so many ambitious souls, they have expanded their horizons to every part of the world. Nike has two headquarters; it’s World Headquarters in Oregon and its European Headquarters in The Netherlands. Those two running geeks are Bill Bowerman and Phil Knight. The long lived business partnership began in 1962 as Blue Ribbon Sports (BRS). Their first year sales were $8,000 and every year after proceeded to increase. In 1972 they changed their company name to Nike. The wordRead MoreNike Ethics Essay1475 Words   |  6 PagesNike Ethics Nike Incorporated is the number one leading sportswear and equipment provider in the world. They manufacture anything from casual clothes to sports equipment, shoes to socks, and basketballs to golf balls. As a result of its massive success, Nike employs nearly 30,000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the United States. Its extensive reach into the global market has Nike producing more exclusive products than any otherRead MoreNike And International Labor Practices1207 Words   |  5 PagesHitting the Wall: Nike and International Labor Practices Nike is one of the most popular and successful footwear brands, and there are many manufacturing factories in different countries. In this case, it talks about Nike’s international labor practice between1980s to 1990s. At the beginning of the case, it mentions Nike started to attract teenagers’ attentions in 1970s, besides that, Nike’s revenue reached the first highest peak in 1980s by increasing not only the footwear styles but also the celebrityRead MoreNike Ethics and Human Violations1308 Words   |  6 PagesLike other large corporations, Nike looked to expand their operations outside North America. Many companies do this because of the law and wage demands of the United States making overseas operations very appealing. Employment laws are scarce and labor is cheap in most third world countries and can be easily become targeted by giant corporations such as Nike. In the beginning, Nike probably selected countries like Indonesia and Vietnam because of the vast poverty level and wage demand given theRead MoreNike vs. Reebok1362 Words   |  6 PagesNike vs. Reebok Questions 1. The success of Nike was strictly fortuitous and had little to do with great decision making. Evaluate this statement. The important part of the success was due to the far-sight of Nikes management team. Nikes CEO, who was a marathoner and knew what runners wanted for their shoes, had made a very basic strategy work; make the products that fit their consumers needs. Examples of great decision making are: • Diversifying products (into sports wears and others) wasRead MoreNike vs. Reebok1378 Words   |  6 PagesNike vs. Reebok Questions 1. The success of Nike was strictly fortuitous and had little to do with great decision making. Evaluate this statement. The important part of the success was due to the far-sight of Nikes management team. Nikes CEO, who was a marathoner and knew what runners wanted for their shoes, had made a very basic strategy work; make the products that fit their consumers needs. Examples of great decision making are: • Diversifying products (into sports wears and others)